While the business environment for Japanese companies is changing dramatically, the global economy has increasingly stabilised. Japanese companies are accelerating their expansion overseas against a background of the shrinking market within Japan, cost increases and many other factors.
The second largest and second most populous continent, Africa is blessed with vast natural resources and is fast becoming a lucrative commercial market with enormous potential for investors. However, divergent cultures, business landscapes and unique legal regulatory and political environments can make these ventures particularly challenging.
Within the PwC global network, we have formed the JBN (Japanese Business Network), a diverse group of professionals dedicated to creating a bridge between various countries and Japan. Both Japanese and local professionalsprovide support to Japanese companies that plan to expand into the international market. The “Japan Desk” in South Africa has two key objectives. The first is to assist Japanese companies with their business interests in Africa. The second is to advise non-Japanese companies that make investments into or trade with Japan.
The Japan Desk works from our Johannesburg office, helping our clients overcome increasingly complex issues. These include financial reporting, tax, deals, human resources management, supply chain, sustainability, and risk management. We help businesses operate across borders, enter new markets, and transform their organisations to meet the needs of tomorrow.
Our team includes secondees from our Japanese practice and works closely with our colleagues in the Japanese firm on behalf of our clients, whether they are investing into Africa or into Japan. We provide services to a large number of Japanese clients in Africa, spanning a wide variety of sectors including trading houses, technology and communications, entertainment and media, retail, automotive and manufacturing. We are also proud to assist an equally broad range of non-Japanese clients with their businesses involving Japan.