PwC acquires leading Salesforce reseller in Africa

PwC is proud to announce the acquisition of Agilitude, a leading Salesforce reseller and Platinum Consulting Partner in Africa. The acquisition will establish PwC as a leading provider of customer engagement services based on the Salesforce platform in Africa and further strengthen the firm’s customer technology capabilities.

Quinton Pienaar, a Partner & Director for PwC (and former CEO of Agilitude), says: “We are pleased to join PwC and combine our skills and innovative approach with the global scale and expertise of PwC. The PwC brand has a developed strong relationships and built trust within their customer and solve important problems within their business strategy, operating models and human capital domains. This acquisition will allow PwC to strengthen its capability to support our clients in the customer acquisition, service, community and marketing space and also strengthens the Salesforce team in Africa. We see this as a significant step in establishing PwC Africa as the leading customer technology and consulting service provider in Africa.”

The acquisition of Agilitude is in accordance with PwC’s international strategic growth plans around better enabling our clients to access, service and engage their customers.  “The acquisition is both a strategic and cultural fit for our business and a key step in accordance with our strategy and in line with our African growth plans” says Ricardo Rosa, Partner in PwC’s Technology Advisory division.

“We identified Agilitude as being a great strategic fit given its business and service focus offering, strong client base and its cohesive, recognised team of professionals.” The acquisition will also mean better access to industry knowledge and services for clients, particularly in the customer space including Salesforce powerful offerings.

The acquisition further positions the PwC Salesforce practice to penetrate and grow its client base across the African continent. It will also enable PwC to build capacity in terms of skills and experience, providing a full set of customer engagement services from strategy to execution. Pienaar adds: “The executive conversations we are having today all highlight the need for businesses to engage deeply with customers to win over their hearts and minds and grow market share in an ever more competitive market. We are excited to extend our offering and allow our clients to find new ways to interact with their customers.”

Salesforce is the global #1 Customer Relationship Management platform that can assist companies to manage customer engagement across multiple categories including Marketing, Sales, Service, Commerce, Data, Analytics, Apps and IoT. “Using salesforce we can provide the critical tools and insights needed to develop and maintain strong customer relationships in an omni-channel environment,” Pienaar adds.

Agilitude opened its South African practice in 2013 and has enjoyed significant growth on the back of its Salesforce partnership, as well as the uptake in customer engagement and relationship management.  Agilitude has relocated to PwC’s offices in Sunninghill and the acquisition was effective from 1 July 2017. 

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