Global Digital IQ® Survey 2017 - Africa

The world was a simpler place when PwC first set out to measure Digital IQ a decade ago. “Digital” was just another name for “IT.” The CIO was not generally regarded as a strategic leader. And putting new technologies to work was a relatively straightforward, and siloed, job.

Today, the scope and scale of digital-driven change has grown immensely, and organizations have invested a lot of time and money to keep up. Yet company leaders are no better equipped to handle the changes coming their way than they were in 2007. Organizations aren’t so much falling behind as struggling to keep up with accelerating standards.

How, then, can you consistently unlock value from digital investments in a rapidly advancing world? The answer is at once simple and infinitely complex: Focus on the human experience: Rethink how you define and deliver digital initiatives, consider employee and customer interactions at every step of the way, invest in training and culture, and much more.

This report focuses on findings from Africa, where we received 52 responses from Zambia (1), Zimbabwe (1), Ghana (2), Uganda (2), Kenya (6), Mauritius (4), Nigeria (4), and South Africa (32); all respondents were from organizations with at least $50 million in annual revenue.

The report highlights these areas:

  1. Digital IQ, leadership, and goals
  2. Approaches to emerging technology
  3. The human factor

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