There’s no doubt that sport is a catalyst for business relationships. PwC in South Africa has been involved in many sports sponsorships over the years and we’re constantly looking for new ways in which to leverage this type of sponsorship. We’ve found it in mountain biking! In South Africa, cycling is growing at an unprecedented rate. These statistics include many of our clients, our potential clients, and our own people. Cycling sponsorship is something in which many large corporates are investing.
Any given weekend sees cycling races around the country being sponsored by companies in the private sector. In terms of a competitive edge, none of our competitors are playing in this space to the extent that PwC is, which ensures our brand is reaching our target audiences unchallenged.