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The Global Tax Monitor recognises PwC as the leading firm in South Africa for tax advice, by reputation, with a strong lead over the competition. These results are based on the year-ending Q4 2012 figures, with a sample size of 100 primary buyers of tax advice in South Africa.*
Launched in 2000, the Global Tax Monitor (GTM) is an independent survey conducted by research agency TNS, that examines the competitive position of the top firms in the tax advisory market — globally, regionally, nationally and on an industry basis. It provides a comprehensive measure of firm reputation, client service and brand health, gained currently from just over 3,000 telephone interviews annually with key decision makers (CFOs and Tax Directors) in 37 key markets.