PwC leads the professional services sector, as one of the top 50 brands world-wide in the annual Brand Finance Global 500.
The Global 500 is a list of the strongest and most valuable brands world-wide, with top positions dominated by the technology sector.
The report assesses organisations across two main categories - the strength, and the value of their brand. Brand strength is calculated using a number of measures, including marketing, brand perception and business performance relative to competitors. The strength score feeds into the overall brand value calculation.
PwC achieved a ranking in terms of brand value of 50, moving up from 66th last year. As a result PwC is the highest performing professional service brand in the Index.
The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018.
James Du Preez, Clients and Markets Development Leader for PwC Africa says: “This is a significant achievement by the strong PwC brand and is reflected on the African continent, where we rank as one of the leading brands in most of the major markets.
“The Brand Finance Index is an independent assessment which validates the strength of the PwC brand. That we have a achieved a position in the top 50 most powerful brand list comes at a time when technology brands are challenging traditional company names – this is testament to the strength of our foundations built around our people, quality and services.”
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