Black Friday/Cyber Monday 2019

Consumers planning to spend big

Some retailers are not particularly fond of Black Friday/Cyber Monday due to the pressures that the short-term event places on medium-term supply chain planning. Local consumers, in turn, go bonkers about the shopping event.       

For the first time, PwC South Africa is part of a growing Black Friday/Cyber Monday consumer survey run by the global PwC network over the past four years. PwC Research (our global centre of excellence for bespoke end-to-end research and insight) and UK-based strategic insight agency, Opinium Research conducted the survey amongst 1,000 South African adults between 26 September and 4 October 2019.  

Using our survey results, this report looks at Black Friday/Cyber Monday from several perspectives. The following five sections reviews this information: 

  1. Consumers plan on spending 36% more this year vs. 2018 
  2.  Durables goods the most popular product categories 
  3. Online purchases gaining strongly on in-store buying 
  4. Customer experience is everything – retailers need to get it right 
  5. Where are shoppers planning to find information on discounts and deals  

Some 85% of South Africans surveyed confirmed that they were intending to buy something or would consider it if there is a good enough deal. The most popular product categories during Black Friday/Cyber Monday 2019 will be durables like electrical equipment, technology goods, homewares, clothing, shoes and accessories.  


Woman shopping on Black Friday

Contact us

Lullu Krugel

Lullu Krugel

Partner and Chief Economist, PwC South Africa

Tel: +27 (0) 11 797 4929

Anton  Hugo

Anton Hugo

Retail Leader, PwC South Africa

Tel: +27 (0) 21 529 2008

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