Some retailers are not particularly fond of Black Friday/Cyber Monday due to the pressures that the short-term event places on medium-term supply chain planning. Local consumers, in turn, go bonkers about the shopping event.
For the first time, PwC South Africa is part of a growing Black Friday/Cyber Monday consumer survey run by the global PwC network over the past four years. PwC Research (our global centre of excellence for bespoke end-to-end research and insight) and UK-based strategic insight agency, Opinium Research conducted the survey amongst 1,000 South African adults between 26 September and 4 October 2019.
Using our survey results, this report looks at Black Friday/Cyber Monday from several perspectives. The following five sections reviews this information:
Some 85% of South Africans surveyed confirmed that they were intending to buy something or would consider it if there is a good enough deal. The most popular product categories during Black Friday/Cyber Monday 2019 will be durables like electrical equipment, technology goods, homewares, clothing, shoes and accessories.
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