South African Retail and Consumer Products Outlook: 2012-2016

We are pleased to present the 2012 edition of the South African retail and consumer products outlook 2012-2016. The publication was written in cooperation with the Economist Intelligence Unit and sets out key trends, challenges and opportunities as well as outlining future prospects for the industry. It includes interesting Q&A insights by key retailers and consumer goods suppliers in the South African market.

As we contemplate future prospects, it is equally important to reflect on the events of the past few years and the context they provide. The global financial crisis of 2008 and the recession that followed brought with it pervasive uncertainty, which has been exacerbated more recently by the Eurozone crisis and economic slowdown in Asia.

Such global events have certainly been felt in South Africa, with GDP shrinking by 1.3% in 2009, and the sluggish recovery experienced since 2010 continues to restrict growth potential across a range of industries and sectors, including retail and consumer products.

With slow GDP growth, high unemployment and structural shortcomings in the economy persisting, overall growth for the forecast period is expected to be modest, if not fragile. However, significant growth opportunity exists for those companies eyeing Africa’s middle-class.

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Eben Gerryts


Tel: +27 (0)12 429 0409

Anton Hugo

Director: Leader Retail & Consumer

Tel: +27 (0)21 529 2008

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