Agribusinesses Insights Survey

PwC Agribusinesses Insights Survey 2016 publication provides agribusinesses operating in Africa with significant industry trends information.


The best way to maintain a competitive edge and stay ahead of your peers is to embrace technological innovation. We recognise the importance of seizing the opportunity to create new technologies through innovation. Technology should contribute to creating an enabling environment in which businesses can reach their strategic goals faster and more efficiently. Through this publication, we endeavour to share information on technological innovation that could impact the world in which agribusinesses operate, enabling them to make smart decisions that will position them properly for the future.

Most land across the globe that is suitable for farming is already being farmed today. Some significant areas that could still be farmed in Africa and Latin America are covered with forest or savannah that cannot be used for agriculture without harming these areas’ natural biodiversity (FAO, 2010). In addition to finding more land, the effective use of existing land is critical. The only way to accomplish this is with the right technology.


Examples of approaches towards the second green revolution include:

  • Breeding crop varieties that can withstand adverse conditions, such as salt-tolerant rice or more drought-resistant sorghums and millets;
  • Soil nutrient cycling through crop rotation and biomass recycling;
  • Reliance on genetic pest and disease resistance to replace or reduce chemical and mechanical pest control; and
  • Integrated crop management strategies to control pests and diseases and maintain soil fertility.


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Frans Weilbach
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