PwC Private and Family Business Services

It is not the size of your business or industry that matters most but rather how we can help you run a successful business.


We understand that as a private company, a family business enterprise or high-net-worth individual your needs and requirements are as unique as you are. Growing a business can be demanding, challenging, and intensely personal — driven by purpose. That’s why we’re here to help you manage your ownership and growth at every stage, in a way that fits the needs of your business and the owner.

At PwC, we’re built around you. Our people are dedicated to working with private businesses like yours. Our focus is on your agenda, your goals, your network, your legacy. We’re here to listen, today and tomorrow.


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PwC PCS rebranding

PwC Private is a passionate community of solvers coming together in unexpected ways to connect private companies to grow and secure their legacy - Duncan Adriaans.

The Owner’s Agenda for your business

It is our bespoke approach and unique to PwC

At PwC, we’re dedicated to understanding what matters most to you and your business. We call our approach “The Owner’s Agenda”. This framework is designed to assist you in developing both your ownership and business strategies in a consistent and integrated way, reflecting that you sit at the heart of each of them, and that your agenda encompasses both.

No matter where you are on your business journey, your PwC team is at your side translating our unique vantage point and perspective into real insights that can help you succeed. Together, we can find new opportunities, and shape the future of your business. We’re built around you.

Governance Wealth Purpose and Values Continuity Manage Ownership Deals and Growth Digital andTransformation Profitability Risk andRegulation Talent Ownership Capital Manage Business

How we can add value

Growth, profitability and value

Our Deals division provides comprehensive commercial financial, economic and strategic advice to companies facing significant business growth opportunities. We have developed a reputation for excellent advice, strong relationships and high levels of independence. These attributes, coupled with a vast range of experience, have made PwC Deals a key corporate adviser in the South African market and our position has been reinforced through the completion of key local and cross-border deals.


Legacy and succession

Wherever you are in your business journey, it's important to think of the future.

Family businesses like yours play a crucial role in economies worldwide. Your value systems, agile decision-making capabilities and long-term vision give you a competitive advantage and shape your legacy. However, all of this can quickly be threatened by a world in constant flux. That’s where PwC comes in. As your trusted business advisor, we can help your business with family governance, succession planning, family business strategy, private wealth management, family office and philanthropy. Our NextGen Clubs and annual Family Business Conference are built around you and your needs as you grow your family legacy. Our team is dedicated to your success. 


Sustainability and ESG

Environmental, social and governance (ESG) factors have remained some of the top identified global risks presented by the World Economic Forum for several years. The level of interest in value added (or taken away) and social impact will continue to increase, resulting in an increasing number of recommendations, standards, and requirements for companies.

Private companies are not subject to as many disclosure and regulatory requirements relating to ESG factors. This provides an opportunity to focus on creating sustainable value for your stakeholders, and intentionally crafting your actions and impact on society and the environment.

Having a robust and responsive sustainability policy provides companies with a competitive advantage. Our dedicated team works with you to develop measures to mitigate the current and predicted future impacts on your business to ensure long-term sustainability.


Navigating regulatory taxes

Our dedicated tax specialists are well equipped to act as your trusted business advisors. This team is part of a strong South African tax practice, recognised as one of the country’s leading tax advisors. In addition to our unrivalled local resources and industry knowledge, we draw on the skills and experience of a network of more than 18,000 tax and legal professionals globally. Our tax specialists focus on an array of topics such as wealth taxes, trusts, value-added tax, capital gains tax, transfer pricing and succession planning.



As companies pivot more toward digital business models, exponentially more data is generated and shared among organisations, partners and customers. This digital information has become the lifeblood of the interconnected business ecosystem and is increasingly valuable to organisations and to skilled threat actors. Increasing digitisation also means companies are exposed to new digital vulnerabilities, making an effective approach to cybersecurity and privacy more important than ever. We help our clients transform from value protectors to value creators by building trust, promoting resilience and enabling the business. We’re here to help you transform your organisation and drive growth, while staying resilient and preparing for the unexpected.


Information Technology (IT) is changing many aspects of business. It is a critical mechanism to lower costs, increase effectiveness and efficiency, as well as providing value-add and interacting with customers and suppliers. It is however very important that the IT strategy is aligned with the business strategy to ensure that IT support becomes an integral part of an organisation’s growth. Key to developing an effective IT strategy is recognising that IT is an enabler for the implementation of business requirements. Business requirements should therefore always be the driver behind any IT investment — and the resulting business benefits should be clearly measurable. We have developed a global IT strategy development methodology which has been tried and tested on several projects locally and globally.

Two people discussing the PwC Private company services

Growth beyond borders - doing business in Africa

Many organisations, including private businesses and large family enterprises, are increasingly expanding their businesses into countries in Africa. Similarly, foreign companies seeking to invest in Africa are also increasingly using South Africa as a base to explore business opportunities in other African countries.

Africa, the second largest and second most populous continent, is blessed with vast natural resources and is fast becoming a lucrative commercial market with enormous potential for investors. However, divergent cultures, business landscapes and unique legal regulatory and political environments can make these ventures particularly challenging.

Our Africa Coordination Centre is a strategic hub and centre of excellence dedicated to supporting your business operations in Africa.


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Duncan Adriaans

Duncan Adriaans

Africa Private Business Leader, PwC South Africa

Tel: +27 (0) 21 815 3099