Our purpose is why we exist. Our values define how we behave.

Our culture, purpose and values

People laughing together.

Our purpose is to build trust in society and solve important problems.

In an increasingly complex world, we help intricate systems function, adapt and evolve so they can deliver sustained outcomes for communities and society – whether they are capital markets, tax systems or the economic systems within which business and society exist.

Creating a common purpose will help to steer business through the next stage of evolution, as the systems upon which economies and societies depend are disrupted and evolve.

Two women discussing PwC's purpose and values.
People discussing PwC's purpose and values.

Our values define who we are, what we stand for, and how we behave.

While we come from different backgrounds and cultures, our values are what we have in common. They describe the expectations our clients should have of us, guide how we work with each other, and hold us accountable to do our best. They govern our actions and enable our success.

Our five values, and their underlying behaviours, set the context in which we strive to fulfill our Purpose to build trust in society and solve important problems.

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do. Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.

Our values came from our people. Over 130,000 individuals had a voice in articulating what it should feel like to work with PwC, now and into the future.

 

Our how | Values

Our values guide our actions.

While we come from different backgrounds and cultures, our values are what we have in common. They describe the expectations our clients should have of us, describe how we work with each other, and hold us accountable to do our best. They guide our actions and enable our success.

Our five values set the context in which we strive to fulfil our purpose.

What do these values mean in practice? 

When working with our clients and colleagues to build trust in society and solve important problems, we...

Act with integrity, make a difference, care, work together and reimagine the impossible

The PwC Professional | Our behaviours

Our behaviours define how we bring our purpose, strategy and values to life.

 

PwCHow I lead &deliver value as aPwC ProfessionalTrusted LeadershipDistinctive OutcomesInspireI understand my impact andpeople want to work with meEmpowerI coach and work side byside with othersEvolveI grow as a person and guideus into the futureChampionI commit to quality, integrityand inclusive behaviourBuildI apply a business mindsetto my work to increasePwC’s successDeliverI collaborate across PwCto deliver quality anddistinctive client experiences Act with integrity Make a difference Care Work together Reimagine the possible In every interaction I am...purpose-led and values-drivenI create positive energyI’m comfortable with not havingall the answers and encouragepeople to ask questionsI listen, empathise and put thewell-being of people firstI do what I say and saywhat I doI create a respectful space whereall voices are heard and everyonefeels like they belongI communicate often, sharingcontext and vision of how thingsfit togetherI’m flexible as things changeI help people move throughchallenges and instil confidenceI trust people to make decisionsI speak the truth, even whenit’s hardI’m curious and encouragecuriosityI experiment and search forunexpected solutionsI reflect and hold myselfaccountable for learning &sharing lessons learnedI build inclusive communities andteams where diverse people, skillsand ideas thriveI raise a bold point of view toadvance our thinkingI perform quality work withobjectivity, professionalcompetence and careI act ethically and speak up aboutinappropriate behaviourI am an ally and advocatefor peopleI manage risks by followingour policies and consultingI contribute to healthy waysof working to allow us to beour bestI make meaningful contributionsand embrace challengingopportunitiesI develop skills and expertise to bethe best at what I doI introduce the impact of global/local events and industry trendsI create value by connectingclients to PwC capabilities, whereappropriateI build trusted relationshipsby connecting to what mattersto othersI engage diverse perspectivesacross teams to deliver thebest outcomesI use leading technology responsiblyto innovate and deliverI hold myself and othersaccountable to deliver anexceptional client experienceI enhance my impact bywelcoming, giving and actingon feedbackI work with my team to solvetoday’s challenges with the futurein mind

Contact us

Verena Koobair

Verena Koobair

Head of Communications and Societal Purpose Firm Pillar Lead, PwC South Africa

Tel: +27 (0) 11 797 4873

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