Retail & Consumer Outlook : Sub-Saharan Africa

This report offers insight into the make-up of retail and consumer goods industries in sub-Saharan Africa and provide an outlook for the coming five years.


Since the turn of the century sub-Saharan Africa has undergone a number of changes that have made it a more enticing investment prospect for consumer-focused companies. In this report we focus on 10 countries – Angola, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Nigeria, South Africa, Tanzania and Zambia. In choosing these territories we considered a variety of factors, including size of their economies and attractiveness from a consumer perspective.

In this edition:

  • The big picture
  • Angola
  • Cameroon
  • Côte d’Ivoire
  • Ethiopia
  • Ghana
  • Kenya
  • Nigeria
  • South Africa
  • Tanzania
  • Zambia
  • Country profiles

Contact us

Anton  Hugo

Anton Hugo

Retail Leader, PwC South Africa

Tel: +27 (0) 21 529 2008

Eben Gerryts

Eben Gerryts

Partner, PwC South Africa

Tel: +27 (0) 12 429 0409

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