Our societal purpose

Reimagining Africa, together

PwC's Ubuntu Bethu (Our Humanity) strategy is a catalyst for positive change and societal impact on the African continent. It's about recognising that we're all interconnected—and that our shared humanity is the driving force behind everything that we do.

At its core, Our Humanity embodies our societal purpose—a holistic approach that leverages our community of solvers to build trust and deliver sustained outcomes. However, we're only half the story. Our philosophy emphasises collaboration and diverse contributions. By adopting this mindset, we're dedicated to creating positive change and making a meaningful difference.

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Our societal purpose

Shirley Machaba

Steering Committee Chair

Sam Abu

Steering Committee Member (WMA)

Peter Ngahu

Steering Committee Member (EMA)

Skalo Dikana

Societal Purpose Community Pillar Lead

Verena Koobair

Societal Purpose Firm Pillar Lead

Lullu Krugel

Societal Purpose Client Pillar Lead

Sustainable Development Goals

Our commitment to the United Nations' Sustainable Development Goals (SDGs) guides our efforts for creating positive change. We actively engage in initiatives that address critical challenges across various fronts, including promoting education, advancing clean energy, stimulating economic growth, reducing inequalities, ensuring good health and wellbeing, striving for gender equality, and fostering responsible consumption and production. Through targeted projects, partnerships and innovative solutions, we empower communities and contribute to sustainable development on the African continent. Our focus is on driving economic growth and making a lasting impact, enabling progress toward a more prosperous and resilient future for all.