An in-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria and Kenya
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Key insights and tipping points from the Outlook
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To understand how new technology and changing business models are impacting media markets, you need a trusted resource to navigate the ever-evolving entertainment and media landscape.
For 7 years PwC’s Entertainment and media outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
Entertainment and media (E&M) companies in South Africa enjoyed another year of double-digit growth in
2015, 10.8% to R125.7 billion. Once again, it was a strong year for Internet access revenue, which led the
rises, but TV and video, other major contributors, also outperformed previous figures.
The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. At a click of a button, you can compare digital and non-digital spend data across segments and countries. Plus, the product includes additional analysis and commentary on spend data at a global, regional, and country level, which can be downloaded to a PDF.
The Outlook provides a single comparable source of consumer and advertiser spending data and analysis for 11 segments including:
Understanding where consumers and advertisers are spending in the entertainment and media industry can help you understand industry trends and can inform key business decisions. The Outlook provides five-year forecast and five-year historic consumer and advertiser spending data across 3 countries.
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Entertainment & Media Leader
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Louis de Jager
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