There’s no doubt that sport is a catalyst for business relationships. PwC in South Africa has been involved in many sports sponsorships over the years and we’re constantly looking for new ways in which to leverage this type of sponsorship. We’ve found it in mountain biking! In South Africa, cycling is growing at an unprecedented rate. These statistics include many of our clients, our potential clients, and our own people. Cycling sponsorship is something in which many large corporates are investing.
Any given weekend sees cycling races around the country being sponsored by companies in the private sector. In terms of a competitive edge, none of our competitors are playing in this space to the extent that PwC is, which ensures our brand is reaching our target audiences unchallenged.
PwC Cycle Park
Located at the juncture of Main Road, Bryanston and the N1 Western Bypass in Johannesburg, the PwC Cycle Park is in an ideal location, with extensive and visible branding clearly accessible to passing traffic. Patrons range from experienced mountain bikers to first timers, to children – there’s something for everyone. Because our staff’s wellness is important to us, our staff enjoy free access to the Cycle Park.
From a corporate responsibility angle, BMX skills development camps for previously disadvantaged children are already held at the Cycle Park, which has a good working relationship with SuperSport’s Let’s Play initiative. We will be looking at various corporate responsibility possibilities, and will link these with our current corporate responsibility initiatives. We’re always on the lookout for initiatives or activities that can complement our existing efforts. The Cycle Park is the first phase in our sponsorship, and we’ll be looking to extend our involvement in terms of development activities, linking with other regional races etc. Visit www.cyclepark.co.za/ for more details.
PwC MTB Challenge
PwC riders host clients and prospective clients at a world-class MTB race. Teams consist of four riders, and in keeping with the spirit of the race, the time of the slowest rider counts. The 40km race takes place at the magnificent Kloofzicht Lodge & Spa, in the foothills of the Zwartkops Mountains in the Cradle of Humankind, during September. At the PwC MTB Challenge, it’s all about building relationships and having a great deal of fun in the process.
Kloofzicht Lodge - 30th Sept 2012 - Click here to download the race results.
The PwC Great Zuurberg Trek
The PwC Great Zuurberg Trek – three-day mountain bike stage race
The Zuurberg Mountain Village, a haven of historical delight set high up on the Zuurberg Mountains in the Eastern Cape, is home to the PwC Great Zuurberg Trek, a challenging three-day mountain bike stage race.
This tranquil and truly unique mountain-top retreat is set in 160 ha of indigenous vegetation with breathtaking views overlooking the Addo Elephant Park, and it’s here that 140 intrepid mountain bike riders start their ride each day.
2016 sees PwC’s third year as the title sponsor of this event. Two-rider teams participate in this event starting on Friday 3 June and finishing on Sunday 5 June 2016. Each day’s riding is through different landscapes, from valleys to mountain tops, and covering close to 200km over three days.
The 2016 event saw a number of high-profile riders participating, including former cycling professional Andrew McLean and his partner former Springbok Joel Stransky. Overall winners of this year’s joBerg2c women’s race, Anriette Schoeman and Samantha Sanders added an edge to the women’s race.