Data and Analytics

What is data and analytics?

At PwC, data is at the heart of everything we do. We have significant experience in all disciplines of data from collection, cleansing and management through to building analytical algorithms and visualisation tools. However, the real power of data lies in creating actionable insight, and applying this insight to transform the organisation. At PwC we believe that effective data and analytics comprises four key components, all underpinned by PwC’s industry expertise and experience.

Embedding data and analytics in everything we do

Executives know that the zettabytes of data generated at ever-increasing speed in our digitised world have created an urgent business analytics imperative. Organisations are tapping into increasingly sophisticated analytics techniques to improve opportunities for growth, innovation and competitive advantage. Applying analytics technologies, tools, techniques and talent can transform dry facts and figures into strategic insights that deliver intelligence in the moment. You can now solve specific and complex business problems on reliable intel, not gut-instinct. Equip your organisation to make fact-based decisions across your value chain to increase overall performance, differentiation and profitable growth, while mitigating risks.