Africa’s youth are about to take the lead in the global workforce. By 2050, the continent’s youth are expected to represent 59% of the world's working-age population. Forecasts further indicate that by 2030, 70% of sub-Saharan Africa's population will be under 30 years old1. This growing youth population is a powerful force with the potential to reshape the workforce and transform delivery in the workplace2, while fundamentally demanding more innovative, flexible and people-oriented approaches from employers. This transformation is fuelled by the energy and innovation of a multigenerational workforce, where fresh ideas meet seasoned insight to spark bold new ways of working.
For the first time in history, the workplace brings together four distinct generations—creating a vibrant mixture of different perspectives that are redefining how we collaborate, lead and grow. On one end, we have Generation Z (ages 18-28), entering and rising in the workforce and establishing themselves in the labour market. While on the other we have the Baby Boomers, planning for their retirement. Then we have the Millennials and Generation X, who are shaking things up. Each generation brings their own style, unique skills and vibes3 to the workplace. Together, the four-gen workforce is required to work together to deliver value in an increasingly changing working environment.
This multigenerational, tech-driven workforce presents South African youth with ample opportunity to thrive in the workplace, firmly carve out their careers and make a meaningful difference across industries. Here are five bold actions youth can take to leverage the power of a multigenerational workforce and improve their outcomes in the world of work:
Traditional barriers are breaking down, turning the once unimaginable into reality. Legacy businesses are now teaming up with digital natives.
The youth of today are digital by design—and that's their superpower. They need to leverage their digital nativity to navigate and innovate within the complex technological landscape. By mastering emerging tools like AI, blockchain and data analytics, they unlock real opportunities—not for themselves but for their communities as well. It’s more than just keeping up. It’s about scaling bold ideas, launching ventures with purpose and driving progress that lasts.
In today's volatile and complex world, trust is your ultimate flex. For young professionals it’s about meeting deadlines, fulfilling promises and communicating openly and honestly. Open and honest communication is crucial, as is upholding high ethical standards and acting with integrity in all professional interactions.
Trust isn't a solo mission—embrace mentorship, diverse perspectives and ways of working. Building strong networks with peers, mentors and industry professionals can open doors to new opportunities and collaborations. Engaging with communities and non-governmental organisations can also amplify your impact.
Participating in corporate training programmes can provide valuable skills and employment opportunities. PwC's Foundation for the Future Programme and Youth Engaged Programme (YEP) are key initiatives that equip youth with the relevant in-demand and marketable skills and mentorship from seasoned professionals to help the youth transition confidently into the workforce. These programmes empower young people to shape their future and thrive in the dynamic working landscape.
Collaboration isn’t a soft skill—it's a strategic advantage. Working well with others, respecting diverse perspectives and contributing positively to team efforts are essential skills. Engaging in multi-sector partnerships by collaborating with various sectors, including government, private companies and non-profits, can create more comprehensive and impactful initiatives. For example, PwC's collaboration with UNICEF and other organisations aims to bridge the digital skills gap and support youth employment.
Participating in collaborative efforts can provide catalytic opportunities for change. Instead of riding the wave alone, collaborating with others drives systemic change, activates ecosystems and brings different stakeholders together.
AI, climate change and shifting geopolitics are transforming the way we live and work4. Technology serves as a key driver of this transformation, bringing about disruption and providing a competitive advantage. But here’s the twist: what feels like disruption is actually your launchpad. Technology, especially AI, gives those who embrace it a serious edge. From boosting productivity to unlocking new ways of growth, investing in groundbreaking technologies is crucial for staying ahead in this rapidly evolving landscape.
Moreover, the economy is rapidly transitioning towards socially responsible industries and sustainable practices. As a result, knowledge of sustainability is becoming increasingly valuable. For the youth, building skills in this space isn’t just important—it’s strategic. It fosters resilience, enhances performance, and drives long-term value.
Success starts with knowing what you’re great at—and owning it. Discover what you excel at and commit to doing it exceptionally well. Develop your personal brand by inspiring hope in others and maintaining a positive attitude. Show a commitment to personal and professional growth by continuously upskilling and adapting to new challenges.
Understanding your unique skills and how they impact others is crucial to applying them effectively in various situations. Actively seek opportunities to enhance and develop these strengths, as this is essential for achieving success and making a meaningful impact on your career.
And for business leaders? It’s time to embrace the age game! Business leaders need to fully embrace generational diversity. Some initiatives to consider are:
One of the most underrated advantages in today’s workplace is a multigenerational team that knows how to shake things up. When leaders recognise the value of a multigenerational workforce, they unlock serious potential. Younger employees often excel at navigating rapidly evolving technologies and adapting to change, while more experienced employees offer deep insights and seasoned judgment which has been gained over time.
By blending fresh innovation with the wisdom of experience, organisations can foster collaboration that drives greater productivity and success.
A multigenerational workforce can help organisations stay agile, spark innovation and build resilience in a world that’s constantly evolving.