Sustainability reporting is critical to execute business strategy

  • Blog
  • 4 minute read
  • October 15, 2024

The power of focus: Making reporting really worthwhile

In the rapidly evolving landscape of corporate responsibility, holistic reporting (i.e. including sustainability) has emerged as a critical component of demonstrating the effective execution of business strategy. However, a trap organisations can fall into is to view this process primarily as a regulatory obligation, where it then may become a resource-intensive exercise that yields less tangible benefits than costs. This perspective overlooks the significant potential for value creation inherent in robust sustainability reporting practices.

As we navigate increased stakeholder scrutiny and a growing emphasis on environmental, social and governance performance, we challenge businesses to reassess their approach to sustainability reporting. Forward-thinking organisations are leveraging sustainability reporting as a strategic tool to drive innovation, enhance operational efficiency and secure competitive advantages.

In this blog post, we advocate the transformation of sustainability reporting from a compliance burden to a value-adding business process. We examine how effective reporting can inform strategic decision-making, improve access and cost of capital, foster stakeholder trust and ultimately contribute to long-term business success. By aligning sustainability initiatives with core business objectives, companies can both meet compliance requirements and uncover new opportunities for growth and resilience in an increasingly complex global market.

 

Reporting on sustainability

The evolving landscape of reporting

Recent data indicates a significant shift in the perception and importance of sustainability performance and progress:

  • The PwC 2023 Global Investor Survey reveals that 75% of global investors now seek corporate reporting on societal and environmental impact, marking a substantial increase from 60% in 2022.
  • Notably, 75% of these investors specifically request this information in monetary terms, up from 66% in the previous year.
  • Furthermore, 81% of investors seeking quantified impact information believe it would yield tangible benefits for companies.

These statistics underscore the growing recognition that sustainability performance is intrinsically linked to overall business performance. Consequently, failing to adapt to sustainability risks and capitalise on related opportunities is increasingly viewed as a suboptimal business strategy - one akin to value erosion if not addressed.

Evolving the landscape of reporting

Beyond compliance: Extracting value through holistic reporting

While regulatory compliance remains crucial, the true value of sustainability reporting lies in its potential to drive business improvement and promote growth. This can be achieved through several key mechanisms:

Well-structured and real-time reporting systems provide valuable insights that facilitate more informed choices in complex decision-making processes.

Leveraging technology to integrate sustainability across all business functions enables companies to identify additional operational efficiencies and opportunities for innovation.

By understanding and addressing the information needs of various stakeholders, companies can build trust and manage expectations more effectively.

The reporting of key performance indicators enables businesses to measure, monitor and course-correct for progress towards sustainability-related targets or goals.

Comprehensive reporting enhances a company’s ability to identify and mitigate risks, thereby enhancing overall organisational resilience and stability despite shocks.

Strategies for transformation

To ensure that sustainability reporting generates value rather than largely consuming resources, organisations should consider the following:

Integrate sustainability goals into your core business strategy, ensuring cohesion rather than treating them as separate imperatives.These requires a real understanding of how your material matters affect your business model.

Implement innovative technologies to streamline data collection, analysis/reviewing and reporting processes, enhancing timeliness, efficiency and accuracy.

Concentrate reporting efforts on sustainability issues most pertinent to the business and its stakeholders, ensuring relevance and impact.  Cutting out noise means your important (internal) stakeholders will be able to better respond to matters affecting your success.

Where feasible, translate sustainability efforts into measures that evidence consequences (outcomes) of your actions, to demonstrate tangible business value and facilitate clearer communication with stakeholders.

Dismantle organisational silos and improve collaboration of all business functions in sustainability efforts and reporting, to promote a holistic output.

Design reporting processes with future assurance requirements in mind, thereby building credibility and sharing of authentic progress among your stakeholders.

The multifaceted benefits of value-driven sustainability reporting

When executed effectively, enhanced reporting can yield a range of significant benefits:

Establishes a distinctive position in the market by demonstrating leadership in sustainability practices and performance.

Articulates a clear commitment to sustainability that attracts and retains high-calibre professionals who prioritise purpose-driven organisations.

Identifies and implements cost-saving opportunities through focused analysis of material sustainability metrics.

Leverages insights derived from sustainability reporting to identify new products, services or markets, driving business growth and adaptation.

Enhances access to funding and capital by demonstrating robust sustainability performance and risk management.

Cultivates trust with stakeholders and elevates the company’s overall reputation through transparent and relevant sustainability reporting.

Leveraging sustainability strategi advantage

Leveraging sustainability reporting for strategic advantage

We see a strong correlation between future relevance or success, and entities that can effectively integrate sustainability principles into their core business models and operational practices. When approached with strategic foresight, sustainability reporting transcends the simple dissemination of information. Instead, it becomes an invaluable instrument for charting a course towards enduring progress in an increasingly complex and rapidly evolving landscape.

In a series of upcoming posts, we will delve deeper into how sustainability reporting links with areas such as data management, tax, people and talent management, deals and transactions, assurance, finance and climate change. Stay tuned for key insights that will help your organisation leverage these for strategic advantage.

Contact us

Lisa Vidulich

Lisa Vidulich

Director | Capital Markets and Accounting Advisory Services, PwC South Africa

Tel: +27 (0) 83 351 7649

Chantal van der Watt

Chantal van der Watt

Associate Director | Sustainability and Climate Change, PwC South Africa

Tel: +27 (0) 11 797 5541

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