Faranani Rural Women Training Initiative

Faranani graduates launch businesses—with 84% driving economic growth and job creation across South Africa.

Johannesburg, 8 September 2025 – Across South Africa’s rural communities, women are building businesses that deliver results—32% higher sales, 30% more profit and 22% more jobs created—driven by PwC’s commitment to grassroots economic empowerment through the Faranani Rural Women Training Initiative.

Empowering rural women through entrepreneurship

The Faranani Rural Women Training Initiative, founded and funded by PwC, is a capacity-building programme aimed at equipping women in underserved communities with the skills, confidence and tools to start and sustain their own businesses.

Driving measurable impact

Recent data from 65 Faranani participants surveyed from PwC’s FY23/24 FY23/24 cohort highlights the programme’s effectiveness:

• 84% of participants launched or expanded businesses
• 89% continue applying their training years later 
• 97% report improved business planning and decision-making confidence

With 22% average increases in household income and 72% reporting improved wellbeing, the initiative contributes directly to poverty alleviation and local economic resilience.

Catalysts for community development

Beyond individual success, Faranani fosters a culture of mentorship and knowledge-sharing. An overwhelming 97% of participants actively mentor others, amplifying the programme’s reach and impact. This multiplier effect strengthens community networks and accelerates the spread of entrepreneurial skills across rural regions.

A scalable model for inclusive growth

With continued support and proven results, the Faranani Initiative stands as a model for how targeted, inclusive interventions can unlock economic potential and drive long-term transformation.