Rising costs, expanding market demand and increasing customer dissatisfaction will characterise healthcare in this decade and help redefine the roles of patients, providers and payers. Simply put, healthcare organisations face a growing imbalance of supply and demand. On the demand side is a large population of aging patients in deteriorating health who demand more services, pharmaceuticals and medical breakthroughs. The supply side, however, is hampered by a shrinking pool of investment capital, a shortage of willing caregivers, and aging facilities straining under the current volume of patients.

Leading healthcare providers, payers, and health sciences organisations turn to PricewaterhouseCoopers for business insights and solutions. PwC's range of capabilities and experience means that we can provide integrated solutions that support the strategic objectives of your entire organisation. Our global network of healthcare industry experts provide assurance, tax, and business advisory services that are grounded in an unmatched understanding of the entire healthcare system and the dynamics that drive it. On every project, we use our unparalleled network of resources to provide powerful strategies that help you succeed in a competitive and changing marketplace.