South African entertainment and media outlook: 2014 – 2018

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What you can do on the online version:

  • Drill down through data across segments and components
  • Build personalised data selections, save for future use, and export to Excel and pdf
  • Filter digital versus non-digital spending data, and advertising versus consumer spending data, across segments
  • Create customised bar charts, pie charts and line graphs instantly, and export charts for use in reports and presentations
  • View year-on-year growth for every data line
  • Search the full commentary
  • Download a pdf version of each segment

Fifth South African edition

Let us analyse the Entertainment and media outlook 2014-2018 forecast consumer and advertising spending data for you

From filmed entertainment to magazine publishing, in Outlook we uncover how shifts in spending are likely to shape the future of 12 entertainment and media industry segments over the next five years. We also share our thinking on the hot topics transforming the industry.

Our hope is that Outlook will help you form a much clearer picture of tomorrow and make more informed business decisions based on what’s ahead.

Actual historic and forecast consumer and advertising spending data for 12 industry sectors across three countries is also available online on www.pwc.co.za/outlook.

How will consumer and advertising spending shape our industry...

As the entertainment and media industry moves at pace – largely shaped by where consumers and advertisers spend their money – it becomes increasingly difficult to form a picture of what lies ahead. In Outlook we attempt to predict how industry trends will play out by analysing forecast consumer and advertising spending data, which we hope will help you form a much clearer picture of tomorrow and make more informed decisions.

...... across 12 entertainment and media industry segments

Not all entertainment and media segments are the same. All segments are at different stages of transformation, growth and maturity. From filmed entertainment to magazine publishing, we uncover how shifts in spending are likely to shape the future of these 12 industry segments over the next five years:

Internet Newspaper publishing
Television Consumer and educational book publishing
Filmed entertainment Business-to-business publishing
Radio Out-of-home advertising
Music Video games
Consumer magazine publishing Sports