An in-depth analysis of the trends shaping the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana and Tanzania
This year’s Outlook is newly expanded and enhanced from the previous year’s 3-country, 11-segment format.
Two additional countries have been added to this edition: Ghana and Tanzania. The Outlook now covers five countries across the African continent, the other three being South Africa, Nigeria and Kenya.
In addition, three new areas have been introduced. The first of these areas is data consumption, exploring the dominance of video and the rise of the smartphone. The second of these is virtual reality, with forecasts for both revenues and headset take-up. The third area, E-sports, covers data and forecasts across the consumer and advertising aspects of this exciting growth area.
Tel: +27 (0)11 797 5310
Louis de Jager
Tel: +27 (0)11 797 5152