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What you can do on the online version:
From filmed entertainment to magazine publishing, in Outlook we uncover how shifts in spending are likely to shape the future of 12 entertainment and media industry segments over the next five years. We also share our thinking on the hot topics transforming the industry.
Our hope is that Outlook will help you form a much clearer picture of tomorrow and make more informed business decisions based on what’s ahead.
Actual historic and forecast consumer and advertising spending data for 12 industry sectors across three countries is also available online on www.pwc.co.za/outlook.
As the entertainment and media industry moves at pace – largely shaped by where consumers and advertisers spend their money – it becomes increasingly difficult to form a picture of what lies ahead. In Outlook we attempt to predict how industry trends will play out by analysing forecast consumer and advertising spending data, which we hope will help you form a much clearer picture of tomorrow and make more informed decisions.
Not all entertainment and media segments are the same. All segments are at different stages of transformation, growth and maturity. From filmed entertainment to magazine publishing, we uncover how shifts in spending are likely to shape the future of these 12 industry segments over the next five years:
|Television||Consumer and educational book publishing|
|Filmed entertainment||Business-to-business publishing|
|Consumer magazine publishing||Sports|