Costing methodologies to enhance profitability

  • Blog
  • 3 minute read
  • November 11, 2024

Much research has been conducted and numerous articles have been published in the quest for business success and profitability. At the entrepreneurial stage of a business, the focus is on survival; then it shifts to sustaining growth, and finally to providing shareholder dividends and return on investment. The statistics, however, are not very favourable. According to the 2023/2024 Global Entrepreneurship Monitor (GEM) report, South Africa ranks almost last in the world, with a National Entrepreneurship Context Index (NECI) of 3.6, only slightly better than Venezuela and Iran. Many entrepreneurial businesses are cash-strapped, and this situation often worsens with growth. This financial strain can persist into the corporate world, leaving shareholders with minimal returns on their investments.

Playback of this video is not currently available

0:07:24

Costing methodologies to enhance profitability

When marketing and operations aren’t aligned, it can create significant challenges for businesses. In this video podcast, Dr Frances Wright, PwC South Africa’s Deals Associate Director, and Kesh Naidu, Africa Clients & Markets Leader - Consulting & Risk Services discuss and share actionable insights into how seamless

Incorrect product costing methodologies are often at the root of the problem. While many factors influence business success or failure, costing methodologies have the most direct impact on profitability. Entrepreneurs and business managers may believe they are making a profit, but if variable and fixed costs are not properly incorporated into product pricing, overhead costs must be covered from profits instead of customer payments, which are the only source of funds for a business.

Various costing methodologies can be used to determine the correct and full cost of producing goods and services. The following methodologies each have their own approach and application, and the most appropriate methodology for a specific business should be chosen:

Job order costing where costs are assigned to specific jobs or batches. This is suitable for custom orders or products that are distinctly different from each other and is mostly used in construction, custom manufacturing, shipbuilding or special-order printing.

Process costing accumulates costs over a period and then assigns it to all units produced during that period. This method is used for homogeneous products, especially in the chemical, oil refining, food production and textiles industries.

Activity-based costing (ABC) is where costs are assigned to activities based on their use of resources, and then costs are assigned to products based on their use of these activities. This method provides a more accurate cost per product by considering indirect costs and is mostly used in manufacturing and service industries with high overhead costs.

Standard costing pre-determines costs and standards are established for materials, labour and overhead. Actual costs are compared to these standards to determine variances. This methodology is mostly used in mass production environments.

Variable costing assigns only variable costs (direct materials, direct labour, variable manufacturing overhead) to product costs. Fixed manufacturing overhead is treated as a period expense. Companies analysing the impact of fixed versus variable costs on profitability will employ this methodology.

Absorption costing, or alternatively called full costing, will assign both variable and fixed manufacturing costs to products. This method is required by GAAP (Generally Accepted Accounting Principles) for external reporting.

Throughput costing or super variable costing will only assign direct material costs to products. All other costs are treated as period expenses. This method focuses on maximising throughput (sales minus direct material costs) and encompasses bottleneck management and process improvements. Throughput costing is often used when companies are focused on bottleneck management and process improvements.

Marginal costing is like variable costing but focuses on the impact of producing one additional unit. This method helps in decision-making regarding pricing, outsourcing and production levels.

Actual costing uses the real costs of direct materials, direct labour and manufacturing overhead to calculate the cost of goods sold (COGS) and ending inventory. Actual costing is particularly useful for businesses that require precise cost tracking and where the actual costs can vary significantly.

Key considerations in deciding the most appropriate product costing methodology are:

  • Understand cost behaviour: Recognise how costs change with different levels of production.

  • Balance accuracy and complexity: Weigh the need for accurate cost information against the complexity and cost of obtaining it.

  • Consider regulatory requirements: Ensure compliance with accounting standards and regulations.

  • Align with strategic objectives: Ensure that costing methods support strategic goals such as cost control, pricing and profitability analysis.

Each costing methodology has its strengths and weaknesses, and the choice of method often depends on the nature of the business, the type of products or services offered, and specific management and financial reporting needs. Regardless of the methodology used, it is crucial to have a costing model in place that provides a comprehensive view of what it costs the organisation to produce a product or service. This enables accurate pricing, ensuring that both variable and fixed costs are amortised across the product units sold and recuperated through income from clients, rather than through reduced profits, which can push the company into a loss-making situation.

When in need of enhancing profitability or in a turnaround situation, it is wise to engage with consultants who can add a fresh perspective to the model while also investigating other value creation opportunities towards the uplift of EBITDA.

Contact us

Dr Frances Wright

Dr Frances Wright

Associate Director, PwC South Africa

Tel: +27 (0) 72 112 4688

Hide