During the growth phase of a business lifecycle, challenges such as rising costs, organisational chaos and customer dissatisfaction often emerge. Whether the growth is organic or driven by acquisitions, it can be particularly precarious when the business is expanding—especially when in a loss-making position. This expansion not only amplifies losses but also hampers the management team's ability to oversee all customer and employee interactions. To tackle these challenges, businesses must prioritise ethical and responsible practices and adhere to key principles for sustainable growth.
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In her latest podcast, Dr Frances Wright, PwC South Africa Associate Director, Deals dives into the world of sustainable business practices with Sheivaan Naidoo, Director in Corporate Finance M&A, PwC South Africa. In this episode, they explore the strategies and insights that can help businesses thrive.
Building and maintaining strong stakeholder relationships is essential for sustainable growth. Treating employees, customers and business partners with fairness and justice fosters a positive reputation and enhances the overall business environment.
Amidst rapid growth, the temptation to pursue projects or acquisitions randomly can be detrimental. Strategic planning is crucial, as it provides a roadmap for the future, helping to ensure that each step contributes to profitability. The saying, “Plans lead to profit, and haste leads to poverty,” underscores the importance of deliberate and well-thought-out strategies.
Growth inherently brings risks, making effective risk management a top priority. Businesses should adopt a balanced approach, embracing wise risk-taking while exercising prudence in decision-making. Identifying and mitigating potential risks are vital aspects of responsible business stewardship.
Areas of focus for containing growth risks
Implementing well-developed processes, documented through flowcharts and policies, is crucial for efficient operational management. This includes quality control, a robust supply chain and logistics design that ensures materials flow seamlessly from inception to the end-customer. Facilities layout should be optimised to facilitate this smooth material flow.
Effective financial management involves containing costs, managing income and fostering ongoing growth. A prudent approach to finances ensures the stability needed to sustain growth without compromising the overall financial health of the business.
Investing in employee training, providing opportunities for talent and skill enhancement and ensuring that there are clear job descriptions contribute to effective people management. It is important that employees understand their roles and responsibilities, as this is essential for maintaining a cohesive and productive workforce.
Adopting technology that is both appropriate and scalable is crucial for supporting business operations during periods of growth. Technology should not only meet current needs but also be flexible enough to adapt and scale as the company expands.
Sustainable business growth requires a commitment to ethical practices and adherence to key principles, combined with strategic planning, risk management, and a focus on operational, financial, and people management. By addressing these aspects, businesses can navigate the challenges of growth successfully, ensuring long-term viability and positive stakeholder relationships.