Africa Business Agenda

South Africa Perspective 2024

April 30, 2024

Overview

PwC’s 2024 Africa Business Agenda: South Africa Perspective report takes a closer look at what South Africa’s CEOs are saying about growth amid current volatile conditions and offers a comprehensive analysis of the challenges and opportunities facing the local business landscape. The report draws on the insights of 380 CEOs in sub-Saharan Africa and 48 CEOs in South Africa who participated in PwC’s 27th Annual Global CEO Survey.

CEOs in South Africa are cautiously optimistic about potential growth prospects over the next 12 months, even as they confront a range of challenges and uncertainties. According to PwC’s 27th Annual Global CEO Survey, business leaders envisage using opportunities such as technological transformation, regulatory change, sustainability, and climate-conscious practices to capitalise on emerging megatrends. Despite this optimism however, CEOs in South Africa remain concerned about how factors such as social inequality and the operational consequences of new technologies, inflation and policy changes, may affect how they create and deliver value.

Our survey findings provide valuable insights and actionable recommendations for businesses, government, and individuals, and the report emphasises the need for agility, adaptability and collaboration in order to navigate the economic landscape and foster sustainable businesses that drive growth and societal development.