Africa Business Agenda

Tech-enabled digital transformation

Africa Business Agenda
  • May 30, 2024


The rapid advancement and global adoption of cutting-edge technologies are propelling a transformative shift globally. Generative artificial intelligence (GenAI) is poised to reshape industries, redefine work processes and offer unprecedented opportunities for boosting competitiveness and unlocking new value. Cloud computing, through its scalability and flexibility, continues to empower organisations to streamline operations, foster innovation and deliver exceptional customer experiences.

The increasing adoption of GenAI and new AI models across various business sectors is redefining the way we conduct business. CEOs across Africa have recognised the potential of GenAI to fuel growth and competitiveness. Findings from our latest Africa Business Agenda suggest that the adoption of GenAI in companies across Africa remains in its early stages; however, its potential impact is expected to be more substantial in the near future.

To what extent, if at all, are the following factors inhibiting your company from changing the way it creates, delivers and captures value?

Tech enabled digital transformation graph

Business leaders in Africa have an exciting opportunity to reshape the future by embracing the power of human-led, tech-enabled reinvention. In embracing this transformative technology, they can pave the way for a resilient, sustainable and prosperous future for Africa and globally.


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Mark  Allderman

Mark Allderman

Director | Technology Transformation Capability Leader, PwC South Africa

Tel: +27 (0) 21 529 2063

Laolu Akindele

Laolu Akindele

Partner | Advisory, Management Consulting Services, PwC Kenya

Tel: +254 (20) 285 5000

Femi Osinubi

Femi Osinubi

Advisory Leader, PwC Nigeria

Tel: +234 1 271 1700

Christiaan  Nel

Christiaan Nel

Director | Africa AI Leader, PwC South Africa

Tel: +27 (0) 21 529 2519

Tshifhiwa Makhari

Tshifhiwa Makhari

Director | Cloud Transformation Leader, PwC South Africa

Tel: +27 (0) 11 797 4000