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Africa NextGen survey

Being part of a business that either bears your name or was started by your family is a privilege that comes with huge responsibility. This is particularly true at a time when technology is disrupting all sectors. Digital transformation isn’t a luxury — it’s a necessity.

All companies will need agents of change. You’ve told us that you are raring to take on this challenge. You believe you have the skills and the vision to make a difference as your company embarks on digital transformation, but you are concerned that the current generation of leadership is not ready to trust you.

We wanted to understand the biggest challenges you face and your priorities. And, more importantly, we wanted to understand what support you need from the generation above.

As part of our PwC NextGen Accelerator Academy at the Stanford Center on Philanthropy and Civil Society, we asked 20 NextGens from around the world to come up with recommendations for the current and next generation on how to become an agent of change. 


Two people reading the new Africa NextGen survey

Contact us

Andrea Benkenstein

Andrea Benkenstein

Senior Manager, PwC South Africa

Tel: +27 (0) 21 529 2754

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