To win in consumer markets, start with your customer and technology

Overview

Businesses have to be very agile in order to keep up with the changing consumer landscape and be able to meet their customers’ needs. Companies must be able to quickly adapt and adjust their strategies in order to stay competitive in this challenging environment.

For South Africa’s consumer markets industry, the battle for share of wallet has never been more challenging. Record levels of load-shedding, social unrest, high unemployment, elevated inflation, the volatile exchange rate and high interest rates are having a significant adverse impact on consumers’ personal finances, while ongoing supply chain disruption and volatile markets are driving costs up. Consumer behaviour, technological preferences, and shoppers’ needs are changing frequently.