With the cost of living on the rise, many people are feeling the pressure and are starting to rethink how they spend their money. The report reveals that people are not only becoming more mindful of their spending but also more focused on making healthier choices. It’s a shift that’s reshaping how and where they shop and what they expect from food retailers and brands.
The future of food is aspirational, health-focused and tech-driven
Food companies are under pressure as supply chain costs are rising, profit margins are shrinking and trade barriers are adding further strain. At the same time, consumers are evolving and seeking food that aligns with their values, fits their lifestyle and embraces innovation—without compromising on price, safety or sustainability.
As awareness grows around food origins and impact, the industry is being reshaped. Businesses must now support informed, value-driven choices, while adapting to a landscape where healthcare providers and tech firms are emerging as new players in the food ecosystem.
Seven consumer imperatives reshaping the food industry
Serving the aspirational food consumer
Consumers are looking for food that’s affordable, healthy and easy to access. This shift is forcing businesses to rethink how they operate and what they offer. To stay competitive and meet consumer’s needs, companies need to find practical ways to deliver real value without compromising on cost or quality.
Review and refresh the product range
Consumers are looking for food that delivers in both value and nutrition. Businesses need to invest in healthier, functional products that meet evolving dietary needs. For niche segments, premium offerings can also tap into trends like nutrient fortification and reduced consumption.
Make a ‘domain’ play
The food industry is expanding into new spaces, from healthcare to digital platforms, creating opportunities for collaboration and innovation. For instance, subscriptions to meal-kit deliveries and online grocery shopping are reshaping how consumers engage with food. By forming strategic partnerships across these domains, companies can strengthen their business models and meet the evolving consumer needs.
Transform the consumer experience
Consumers expect personalised experiences that reflect their values and preferences, especially when it comes to health, sustainability and convenience. Tools like AI and wearable devices are helping guide these choices, making it easier for people to find products that suit their needs. Businesses can support this by offering clear, accessible information and integrating their product lines with smart technologies that simplify selection and comparison based on what matters most to each customer.
