Performance marketing

In an ever evolving all-digital world, consumers’ behaviours and expectations are rapidly changing and their choices are endless.

Knowing who to target, when to target and how to target them is critically important, and the delivery of seamless experiences and contextual engagements have become essential to any business.

With modern marketing, innovation and embracing change comes the real opportunity to drive demand and bring to life those digital experiences.

With PwC’s broad and deep Marketing & Performance Marketing capabilities, we have the innovation and technical know-how to fuel your marketing function and transform your customers’ experiences.

Issues you may be facing

Struggle to turn trusted customer relationships into business value.
Delivering messages and offers that resonate with an individual (hyper-personalisation).
Inconsistent experiences across different channels.
Struggle to use data to inform strategies and create targeted experiences.
Difficulty in proving a Return on Investment.
Technology doesn’t allow tracking customer behaviour.
Leveraging channels whilst maintaining compliance standards.
Unable to track the performance and marketing spend.
Changing cookie landscape and third party data use.

How we can help you

Turn trusted customer relationships into business value by transforming the marketing function in your organization with a customer-centric, data-driven approach.

Customer understanding
Marketing strategy
Customer Engagement
Customer Data management
Marketing Measurement

Customer understanding

Enabling organizations to collect, collate and analyze information in order to identify “customer” trends and insights, used to refine marketing strategy and improve customer engagement.

Marketing strategy

Defining go-to-market strategy, in alignment with the brand and customer strategy, to achieve specific business goals. A well-defined and executed Marketing strategy affects all aspects of a business and is directly connected to customer needs, emotions, and competitive environments.

Customer Engagement

Driving the customer experience, organizations design, develop and execute plans to meet the needs and tap into the motivations of their “customers” through omni-channel, targeted and orchestrated marketing activation.

Customer Data management

Realizing the power of data requires organizations to optimize people, processes and technology to aggregate, cleanse, normalize, and leverage data across platforms, driving marketing effectiveness and customer engagement, informing customer understanding, and challenging or reinforcing marketing strategies.

Marketing Measurement

Analyzing customer and marketing engagement and data to measure effectiveness and drive decision-making - this capability reaches beyond analytics, including modeling and AI to prove marketing value, and driving resource management, vendor selection, ultimately helping organizations realize their full potential.

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Contact us

Hendrik Geyser

Associate Director, Payment Transformation, PwC South Africa

Tel: +27 (0) 83 280 4877

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