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Deal analytics

Helping you make better investment decisions and improve performance through data

We drive value creation by combining our deep deals, operational and strategic expertise with the latest cutting edge technologies to realise better business outcomes. Take a closer look at how we deliver insight through advanced analytics and technologies throughout the entire deal lifecycle.

Leveraging deals analytics through the deals lifecycle

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  • Preparation for sale: Articulate a compelling and robust investment story, leveraging the latest analytics technology to understand full value creation potential.
  • Execution - sell side: Apply data analytics to bring a richer understanding of the business value and drive better results on deal objectives.
  • Execution - buy side: Evaluate the commercial attractiveness of a target business, through quantifying and validating full upside value potential using data-driven innovation.
  • Post deal value creation: Grow enterprise value by identifying and implementing value creation opportunities and optimising business performance through real time analysis.
  • Divestment / IPO: Evaluate and quantify alternate divestment options to help you maximise overall value from the current combined businesses.


Focus areas and techniques: Our wide range of advanced analytical tools and techniques can provide innovative solutions and derive insight for our clients, for example;

Behavioural clustering

Perform customer clustering to group buyers with similar spending patterns over time to develop meaningful segmentation. We helped our client assess the lifetime value of their existing customer base. Through understanding buying behaviours over time, we were able to predict future sales and design a more targeted pricing strategy.


Basket analysis

Apply advanced analytics to analyse historical sales data and understand the products most commonly bought together by key customer cohorts. We helped our client to better identify opportunities for cross selling and upselling by targeting specific customer groups through marketing and promotions.


Geospatial insights

Harness the latest geospatial technology to bring new insights and perspectives from location-based data. We tested the intersection of a target's fibre optic network with the competitor networks to identify overlap, and underpin our client's future expansion plans.


Propensity modelling

Use customer data to identify buying behaviours and understand the propensity of customers to respond to sales strategies. We quantified future predicted volumes and conversion for our client, to understand the likelihood of certain customers to purchase online travel through the website of a potential acquisition.





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Contact us

Anton Esterhuizen

Anton Esterhuizen

Partner, PwC South Africa

Tel: +27 (0) 11 797 5341

Jan Groenewald

Jan Groenewald

Partner, PwC South Africa

Tel: +27 (0) 11 797 5380