Marketing and Media Review Services
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Contact us to find out more about our services
The media landscape is rapidly transforming with digital acceleration and AI disruption. This evolving ecosystem seamlessly connects users, publishers, advertisers, and technology platforms, aiming to deliver relevant ads while maximising brand value.
Despite advancements, gaps often exist between client expectations and campaign delivery, leading to inefficiencies. Our experience shows that 30% to 90% of digital campaign impressions may not fully meet expectations. Challenges include misaligned campaign objectives, incorrect targeting, suboptimal ad placements, low viewability, brand safety concerns, ad fraud, budget misallocation and more.
Overcoming these requires a deep understanding of advertising and robust strategies to mitigate risks and optimise performance.
Is your advertising strategy costing you more than it
Our team combines deep media and marketing expertise with PwC’s high professional standards and global advertising standards. This includes former media agency professionals and experts in digital, adtech and martech, alongside qualified assurance practitioners.
Our insights are backed by award-winning research, such as PwC UK’s programmatic study for the ISBA, earning 16 global awards for supply chain transparency.
With a solid track record and years of experience, we enhance media spending governance, offering insights and best practices from global advertising standards tailored to your needs.
Why choose us?
What we offer
PwC’s Marketing and Media Review Services provide comprehensive assessments to streamline media and financial performance and review digital processes. The benefits include but are not limited to:
Potential rebate and refund gains by analysing agency/in-house costs, fees and financial contracts.
Media efficiency improvements through performance reviews of quality, delivery, and pricing.
Identifying digital spend inefficiencies by assessing agency/in-house delivery against client briefs.
How can we help
We offer a comprehensive suite of services to help advertisers navigate this evolving landscape:
- Financial contract and media performance review
- Digital process review
Financial contract and media performance review
This assesses key financial and commercial terms of a client's contracts and contractual relationships with the agency/in-house team in terms of contract analysis, remuneration, unbilled media, payment terms compliance, annual volume rebates and more—essentially evaluating whether your agency/in house team is fulfilling its contractual commitments to you.
Digital process review
Our digital reviews cover the full campaign lifecycle—from planning to reporting. We collaborate with agencies and in-house teams to assess whether objectives were met and identify opportunities for efficiency. Our approach combines media expertise with our assurance DNA, analysing data at the source to support smarter decision-making.
All solutions can be scaled according to your requirements.
Is your advertising strategy costing you more than it should?
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Contact us
Charles Stuart
Director | Entertainment and Media Leader, PwC South Africa
Tel: +27 (0) 11 797 4223
Associate Director | Marketing and Media Review Services, PwC South Africa
Tel: +27 (0) 11 287 0430
Kim Rajcoomar
Manager | Marketing and Media Review Services, PwC South Africa
Tel: +27 11 797 0000
Manager | Marketing and Media Review Services, PwC South Africa
Tel: +27 (0) 11 797 4000