Africa’s diverse markets present opportunities for companies willing to invest the time to understand them. The cost of doing business here can be high, but so too are the rewards, particularly for those prepared to take a truly long-term view.
In recent times, Africa’s fortunes have been negatively impacted by events beyond its control. The decline in commodity prices sparked by the economic slowdown in China; the decision by OPEC members to ramp up oil supply, resulting in the price more than halving; and the collapse in value of emerging market currencies against the US-dollar in anticipation of an interest rate hike by the Federal Reserve, are just a few that come to mind.
The Agenda provides in-depth analysis and insights into how opportunities and challenges differ across the African continent. Drawing upon our Africa CEO Survey with top business and government leaders in 18 countries, as well as in-depth interviews and insights by PwC Africa experts, The Agenda is a valuable resource for understanding the business operating environments and trends in a diverse region.