FY24 reflections

Financial results: Deals

Lady in an office working on a computer

Focus areas

Our Deals practice’s strategy is focused on being the most trusted and relevant Deal advisor in Africa, advising our clients and other stakeholders to realise value before, during and after their transactions. We deliver differentiated insights through best-in-class technology to distinguish ourselves from our competitors. ​

The Deals team delivered a credible performance in FY24, as all three of our market areas faced challenging market conditions stemming from continued higher interest rates and macroeconomic uncertainty. ​

West Market Area (WMA) delivered a standout performance for the year, with excellent growth and high profitability. Both the Nigeria and Ghana practices delivered outstanding results.

making a deal over the phone

Looking ahead

The focus areas for Deals as we look to FY25 are:

The successful execution of our strategy relies on relentless client focus, building client relationships and accelerating demand generation and origination. Initiatives include working on and contributing to the firm’s various priority account programmes. 

To deliver differentiated insights efficiently on our projects requires accelerated best-in-class technology investment. We will focus on the rollout of:​

  • Connected Deals Experience (CDE): A comprehensive project management platform that integrates essential tools like MS365, MS Teams, Junction, Workbench, SaveIT and DealsIQ, enhancing the efficiency and quality of Deals delivery.​
  • AI and Deals data strategy: Enabled by the CDE ecosystem, genAI is leveraged to unlock project insights and draft client deliverables. Global Deals teams are piloting other AI initiatives to inform investment decisions.​
  • Junction Next: This is where we connect with our clients. Not simply a replacement for PowerPoint, PDF, and PowerBI reports, Junction Next brings together people, data and technology (including genAI based on GPT-4) in one seamless platform to deliver quality outcomes for every deal.​

Deals has invested in new services and skilled resources over the past few years. The focus is on increased market traction for these investments to realise a return on our investments. We have also identified investment areas in the East Market Area (EMA) and WMA on which the teams in these market areas will focus.

Our market across the African continent is skills constrained. We need to offer a world-class employee value proposition and a clear career path to succeed. Succession across our business requires continued attention.

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Dion Shango

Dion Shango

Territory Senior Partner for PwC’s East, West and South Market regions in Africa, PwC South Africa

Tel: +27 (0) 11 797 4166

Shirley Machaba

Shirley Machaba

Regional Senior Partner, PwC South Market Area, PwC South Africa

Tel: +27 (0) 11 797 5851

Peter Ngahu

Peter Ngahu

Regional Senior Partner, PwC East Market Area, PwC Kenya

Tel: +254 (0) 20 285 5090

Sam Abu

Sam Abu

Regional Senior Partner, PwC West Market Area, PwC Nigeria

Tel: +2342012711700

Verena Koobair

Verena Koobair

Head of Communications and Societal Purpose Firm Pillar Lead, PwC South Africa

Tel: +27 (0) 11 797 4873

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