Impact of key growth priorities

Trust in what matters

Build trust to protect what matters

Disruption is all around us. Change is the only constant. Companies, including PwC, should build trust to protect what matters. From protecting a company’s purpose to its vision, across the use of technologies and even how it engages with employees and broader stakeholders, trust is non-negotiable.

PwC’s commitment to trust

Our approach to building trust in what matters begins with listening so we understand what’s most important to our clients and their stakeholders. This trust, which protects and powers businesses, is what our clients and their stakeholders look for—and we deliver by focusing on what matters.

Trusted leadership means also going beyond the scope of the audit to provide valuable insights and recommendations for improvement. Our leaders use their expertise and industry knowledge to help clients identify risks, streamline processes and enhance internal controls, ultimately adding value to the organisation.

What matters is ever-expanding and varied for every country, society, industry and company. Whatever a client’s focus—be it regulation, reputation, financial or non-financial information—we strive to bring trust and quality to the table through tailored multidisciplinary perspectives, deep technical expertise and next-level technology. This helps give clients the confidence to govern, the readiness to act, and the resilience to lead through constant disruption and transformation.

At PwC, our unwavering dedication to ethics is reflected in our adherence to the International Code of Ethics for Professional Accountants as issued by the IESBA. We uphold the principles of integrity, objectivity, professional competence and due care, confidentiality and professional behaviour in all our professional and business relationships. Our network standards encompass a wide range of ethical and compliance areas, ensuring that all partners and staff complete mandatory annual training and confirm their compliance. Through our Global Code of Conduct and Accountability Framework we consistently apply consequences for any behaviour that deviates from our policies. Additionally, our firm’s robust approach to anti-corruption, aligned with the UK Bribery Act and the US Foreign Corrupt Practices Act, underscores our commitment to preventing bribery and corruption. This comprehensive framework ensures that we maintain the highest standards of ethical conduct across all our operations.