For today’s tax leaders to remain relevant, they need to continuously reinvent their approach to tax, rethink how tax fits into a complex operating environment, and be more transformative in their approach to tax, their tax operations and their tax narrative.
In our Building public trust through tax reporting publications, we explore trends in voluntary and mandatory tax disclosure and tax within the context of value creation.
A company’s approach to tax has an impact, both externally and internally. Looking outward, tax is a matter of public interest. In addition to raising revenues to fund public services, governments also use tax as a tool to achieve a range of goals. These include influencing behaviour; fostering investment, growth and jobs; and pricing externalities. Tax is also a reflection of a business's significant contribution to society – often its largest one – and, therefore, of critical importance in delivering on the business’s sustainability goals.
Looking inward, tax provides an opportunity to create lasting value throughout the organisation. Organisations need visibility, transparency, and insights-driven participation from tax throughout the business value chain. Tax operations need to be adaptable to changes in the tax and business landscapes. Agility enables tax professionals to work smarter and faster by aligning leading practices and emerging technologies, freeing capacity to focus on insights. Armed with the right information at the right time, tax functions can move from being task focused to becoming value-adding business partners that facilitate a proactive planning and analysis environment.
However, to achieve this state of lasting value creation, we need to constantly go back to the basics. An essential element of building trust and transparency among different stakeholder groups is a robust framework that governs tax and an understanding of how tax fits not only into the business model but also into the operating and technology model that enables it. The mindset change is significant, but necessary.
Tax transparency is often considered to be the 'tip of the iceberg', as it represents only what is visible to the reader. What lies beneath is the complex reality of the tax function, which not only requires a robust framework that governs tax but also demands an understanding of the operating and technology model which enables it – and, ultimately, an understanding of how tax fits into the bigger business model.
The quality of an organisation’s framework to govern tax is an important element in building trust by showing governments and other stakeholders that businesses take their obligations seriously. Stakeholders often look at how businesses manage their tax affairs as an early indicator of how they might manage other aspects of their sustainability agenda and their business in general. Understanding and defining good governance can be a complex task. There is, however, no universal tax governance standard, as enterprises vary greatly in terms of their operations, jurisdictions, and business organisations. Nevertheless, we have observed an increasing wealth of best practices emerging from the experiences of large companies as they strive to establish robust tax governance frameworks.
Slightly more than half of the business leaders polled in our Global CEO Survey believe that changes in regulation will impact profitability in their industry over the next ten years. Tax-related rules will be a big part of this and will create a whole new set of challenges – challenges that companies won’t be able to address without a solid tax governance framework.
Publications by The B Team and the European Business Tax Forum provide some excellent examples that showcase best practices for good tax governance. The OECD has also been highly engaged, providing guidance on building better tax control frameworks.
A robust framework to govern tax is crucial for managing the tax affairs within a group. It allocates accountability for the design, implementation, and effectiveness of all measures, activities, and processes related to tax within the organisation. It places tax matters under the purview of company leadership, including the CFO, CEO, audit committee, risk committee, board of directors, and other executive managers.
In this blog we look at what we consider to be the imperative elements of a framework to govern tax.
Diagram 1: A framework to govern tax
A framework to govern tax requires the establishment of tax governance structures, a sustainable tax strategy, tax risk management, and robust tax operations. Such a framework should allow for performance management and regular assurance to ensure that what was designed is implemented and is operating effectively.
Failing to prioritise a formal approach to tax governance significantly increases the probability of exposure to unnecessary financial and reputational risk. It can also lead to missed opportunities to enhance the status and influence of tax across the organisation and externally.
It is worth noting that according to the Global Reporting Initiative, having robust governance, control, and risk management systems in place for tax can be an indication that the reported approach to tax and tax strategy is well embedded in an organisation and that the organisation is effectively monitoring its compliance obligations. Reporting this information reassures stakeholders that the organisation’s practices reflect the statements it has made about its approach to tax in its tax strategy or equivalent documents.
Once the framework to govern tax is in place, the organisation can craft a credible narrative for taxes and how they are being managed. This will transparently demonstrate its intention to do the right thing, act responsibly and build public trust.
Governance extends beyond mere compliance and disclosure. The focus should be on maintaining a responsible business environment through effective performance, ethical behaviour and responsible stewardship. Leading companies view tax governance as a business imperative. And while the tone at the top makes a difference, as with many things, the real work is in the details – so how can boards and executive leadership fulfil their critical role?
Tax is an essential part of corporate responsibility and corporate governance. Tax should be overseen by a governance body. This means that the board of directors of an organisation should have a firm grasp of the company’s tax position as one of its oversight areas, as well as having a strong understanding of the organisation's approach to tax and key tax risk areas.
A tone of tax governance from the top will grant the head of tax the power and authority to operate. Furthermore, it will empower the tax function to actively manage taxes. For example, in a multinational group, a tax strategy or tax policy that is formally approved by the board of directors can only be successfully rolled out and embedded in the day-to-day operations of the business if it has the appropriate support from, for example, the group chief financial officer as well as local finance directors. In the same scenario, a successful roll-out would need support from the audit committee (and internal audit teams), who would take ultimate responsibility for monitoring its effective execution.
Managing taxes begins with the basics: understanding how the group is organised, what the functional reporting lines are, and how tax and finance interact with other parts of the business. Relationships are key. We often underestimate the importance of clearly defining and formalising roles and responsibilities across the organisation in relation to tax. The fact of the matter is that the responsibility for managing tax risk remains where the tax risk originates, which is often at an operational level. Given the changing tax environment and resulting increases in risk and uncertainty, it is essential that there should be strong and formal communication, proper approvals and regular interaction between the operational teams and the company’s tax team and leadership. Competing priorities can create significant risk.
As the global landscape continues to evolve at an unprecedented pace, companies must be agile, adaptable, and willing to challenge the conventional approach to redefine what constitutes "business as usual". Those that successfully rethink and reinvent formalised tax governance structures for compliance, decision-making, reporting, oversight, and monitoring at the core of their operations will be better positioned to be mindful of not only the commercial implications of tax but also its potential effect on their stakeholders today and over time.
In order to meet the demands and expectations of an increasing number of stakeholders, each with their own unique perspective, you must have a trustworthy tax narrative. Building trust with stakeholders through engagement, communicating a clear strategy, and being transparent about progress can create resilient stakeholder relationships, attract and retain talent, build brand strength, drive revenue, and reduce capital costs.
Our market experience has taught us that a strategy that is not sustainable over time is unlikely to be the most effective way to add value.
When designing a company's sustainability strategy, the tax function is usually not initially involved. However, the increasing importance of environmental taxes and carbon pricing and their impact on product price and margin will likely transform the tax function into a key player in sustainability strategy, value chain, and business discussions.
The board should identify opportunities to optimise the tax strategy to align with the organisation’s purpose and support its sustainability goals while ensuring that it meets stakeholder expectations. This may involve considering the costs of green taxes, leveraging available incentives, evaluating regulatory exposure and the associated reporting obligations, and effectively managing risks. The tax function should view sustainability as an opportunity to transform itself and a chance to evolve and enhance its role as a strategic business partner to management and operations.
Designing a tax strategy is often a significant challenge for tax leaders. The head of tax must collaborate with the executive team and other key stakeholders to establish concrete tax objectives that define the vision and mandate for the tax function. This includes outlining key tax principles – a coherent approach that tax can effectively communicate to the wider business and other stakeholders.
Connecting your tax strategy with daily organisational activities can be challenging. However, vague, boilerplate, or generic language reduces the usefulness of decision-making around tax strategy and can have a negative commercial and reputational impact on the business.
While it is widely recognised that an organisation’s governance body is responsible for regularly reviewing and approving its tax strategy, this is just one step in the process.
Implementing a robust tax strategy requires collaboration not only within the tax function but also with executive leadership and other key functions to ensure effective execution. This approach empowers the head of tax with the authority needed for operational effectiveness and enables proactive tax management.
The tax function has the ability to influence and impact positive change throughout the organisation. By engaging with the business – educating, supporting, and presenting the tax strategy while collaborating across business functions – it can serve as a catalyst for making strategic but tax-informed business decisions. This creates a culture of tax awareness and establishes a foundation for other tax governance initiatives.
A sustainable tax strategy entails a responsible tax approach that aligns with the business's strategy, vision, and mission. It is embedded in the business, with strong support and commitment from leadership, a clear mandate on tax matters, and key tax principles approved and reviewed by the governance body.
A consistent approach to tax risk identification, mitigation, and management is required to support reliable and quick decision-making. This involves ensuring that all significant organisational decisions are made with a comprehensive understanding of the associated tax implications.
All transactions entered into by an enterprise can somehow affect its tax position. Although tax will not be the sole determining factor in any business decision, it is necessary to ensure full compliance with legislation. This means that the tax function should have a clear lens and be able to govern the tax risk originating from the full range of the organisation’s activities. Ideally, it should provide real-time insights for strategic decisions, facilitate decision-making without hindering daily operations, and establish clear links between business decisions and tax risk drivers.
It is key for the tax function to shift its tax risk management efforts from being primarily defensive to becoming increasingly strategic and proactive in nature – determining the factors driving tax risk and potential vulnerabilities and acting on them in a well-coordinated manner.
Although there is no specific guide for tax risk management that applies to all organisations, a company can ensure that it uses accepted best practice risk management methodologies that achieve the objective while also being sustainable, appropriate, and applicable.
Leadership can endorse a well-executed tax policy as a valuable and practical tool for aligning the accepted enterprise-wide risk management methodology in the tax context. This policy can help achieve the objectives outlined in the tax strategy by:
Key tax controls, procedures, checks, and reviews are useful to embed a culture of tax risk awareness and are effective in ensuring appropriate standards of behaviour throughout the organisation. Implementation and awareness across the entire organisation, coupled with diligent execution, appropriate monitoring, and periodic critical review, give the tax executive and those in charge of oversight a reasonable sense of assurance in managing tax risk. Compliance with the tax policy and controls should be monitored on a regular basis.
Tax risk management remains a continuous process of enhancement and improvement. In our next edition, we explore the tax operating model, ensuring consistent delivery of high-quality services to the business and allowing the tax function to bring about positive change across the organisation.
A clear tax operating model ensures consistent delivery of high-quality services to the business.
In the ever-evolving business landscape, navigating the expanding agenda of tax leadership is complex. Strategies for success are no longer confined to compliance and reporting; they now encompass a broad range of challenges, including talent shortages, digital transformation, economic and geopolitical uncertainties, evolving tax policies, and increased sustainability requirements.
Tax operations need to be optimised to navigate the complexity of daily business, connect the dots to determine the tax consequences, and meet statutory obligations. To remain effective and relevant, tax operations must explore innovative approaches to enhance their workforce, improve processes, and collaborate with external entities to stay ahead of the curve.
A key finding from our Global CEO Survey highlights a significant concern: inefficiencies in routine activities across companies. Tasks like decision-making, attending meetings, and managing emails consume about 40% of the time spent and are often viewed as unproductive. In the context of tax operations, the focus is often on reducing costs and improving efficiency while responding to legislative changes. However, the potential for value creation extends beyond external demands. A deep dive into the inner workings of the tax function can uncover opportunities to address daily challenges, leading to a more satisfied and motivated workforce, which in turn enhances performance and contributions.
By integrating tax considerations into strategic business planning, the tax department can contribute to enhanced returns and ensure that business outcomes are appropriately measured on an after-tax basis.
Having a clearly articulated strategic approach to continuous evaluation and improvement enables the tax function to periodically check in and see how tax is managed against set targets and provide reassurance to the board that the organisation operates against a governance framework that is congruent with it being a responsible taxpayer.
In the modern corporate landscape, there is a growing expectation among investors, consumers, and stakeholders for companies to demonstrate transparency and uphold ethical standards. Robust tax governance is essential for meeting these expectations and fostering trust. Consistent assessment of the tax governance framework entails the formulation of systematic protocols for the ongoing evaluation of the efficiency and effectiveness of tax policies, defined roles and responsibilities, reporting lines, tax processes and procedures, risk management, and controls. This proactive strategy fosters ethical behaviour and accountability within the organisation by assisting businesses in reaffirming their core principles and ensuring that employees adhere to ethical standards.
Further, continuous oversight allows organisations to detect potential challenges at an early stage, facilitating prompt interventions to avert consequences that could jeopardise operational integrity or damage reputation. An agile framework that governs tax allows for an effective response to external shifts, including regulatory changes, advances in technology, and fluctuations in the jurisdictions in which an organisation operates. Furthermore, an effective monitoring and review process promotes clear communication across multiple divisions, ensuring that tax considerations are seamlessly integrated into overarching business strategies. This alignment serves to mitigate possible conflicts between tax obligations and company objectives, thereby fostering informed decision-making throughout the organisation.
Moreover, diligent oversight can reveal areas where staff may require further education and draw attention to shortcomings in their knowledge, enabling organisations to implement focused training initiatives that deepen employees’ comprehension of tax regulations and compliance obligations.
Tax risk management, efficiencies, effectiveness, and sustainability have become more important than reducing or optimising the tax burden. Without a high-level view of what is important – key success factors – it is difficult for tax functions to establish the right objectives to achieve value within the organisation and convey it properly.
There are several fundamental factors to consider to guarantee that the framework functions optimally and provides meaningful value.
In an era marked by escalating socio-economic and environmental challenges, organisations must articulate their impact on the economy, the environment, and communities effectively. Our series Building public trust through tax reporting explores how to create a compelling narrative on tax that resonates with stakeholders. Although non-financial reporting is voluntary in South Africa, many businesses are preparing for a future in which it becomes a legal requirement. Companies must identify the tax transparency metrics and guidance that best suit their own needs and those of their stakeholders. The uncertainty about which guidelines to follow should not hinder the adoption of tax transparency and disclosure, as it makes organisations consider their tax disclosure in terms of ‘for whom and what purpose’ they are reporting.
By providing comparable, verifiable information on its approach to tax and the outcome thereof, an organisation is able to demonstrate a genuine commitment to the communities in which it operates. However, achieving comprehensive, relevant, balanced, and accurate reporting is a significant challenge. Therefore, it is crucial to determine the necessary data strategy and intersections with other reporting and compliance requirements when establishing a framework for its collection and analysis. Understanding what matters to stakeholders enables organisations to report the information they need. However, this process can be complicated, particularly when data is dispersed across the organisation.
Effective data collection requires careful planning, specialised expertise to measure and assess the information, mechanisms to ensure reliability, stringent oversight, and strategies to address the results. Businesses will have varying data strategies based on geography, sector, and other factors regarding how much and what information they should disclose to build trust – there is no one-size-fits-all solution.
The underlying objective of standards that promote transparent tax reporting is to foster changes in business conduct and demonstrate value creation. Concurrently, business leaders require high-quality data to inform decision-making and drive transformation. Collecting total tax contribution data on a jurisdictional basis can be a sensible starting point for companies to assess their data readiness as they formulate their approach to tax transparency and prepare to comply with new reporting obligations.
Some companies are already gearing up to meet demanding regulations such as the EU’s Corporate Sustainability Reporting Directive (CSRD), which stands out in terms of its scope and complexity in that it asks companies to assess the materiality of sustainability topics throughout their value chains and then consider which of more than 1,000 data points to disclose. The directive applies to some 50,000 businesses that are listed in the EU or have significant operations there, regardless of where they are based. CSRD mandates companies operating in the EU to publicly disclose information on material sustainability topics. For some companies, tax could be considered as a material sustainability topic, given the significance of tax contributions to society and also heightened investor scrutiny of tax. This means that they will need to publicly disclose information on their tax situation.
Equally, new Pillar Two tax calculations require more than 270 distinct data points for every constituent entity, of which there can be hundreds in truly global firms. Based on our work with clients, only about half of this granular data is currently held in companies’ central systems. The rest must be tracked down, verified, and combined from applications and spreadsheets throughout the enterprise.
Supporting the involvement of the tax function in data strategy from the beginning, using tax transparency or the regulations mentioned above as a catalyst, can drive transformation. The answer also lies in joined-up conversations among senior leaders about a non-fragmented and sufficiently resourced data strategy across tax and other aspects of sustainability. The objective should be to achieve integrated data sources, automated processes, and real-time monitoring. Many organisations are transforming their compliance processes in response to these new reporting obligations. They are investing in tax governance to ensure that their disclosures reflect the operational realities of the business.
Being well-intentioned but having imprecise and incomplete data is a big red flag for investors and other stakeholders alike. Unless companies are fully confident about the quality of the information they disclose, they are running reputational risks with potentially serious business consequences. Moreover, they expose themselves to the risk of non-compliance leading to unexpected cash outflows.
To help you think through how to best govern tax within your business, here are six key questions for you to consider:
Most tax functions are swamped and are often just 'fighting fires'. However, investing time in developing a strong framework to govern the organisation's taxes reaps numerous rewards. The earlier and more decisively you act, the more the tax function can provide a clear direction and a strategic framework to make sure it works with the company's main goals. These goals would usually include following the rules, improving ethics and risk management, and providing better sustainability metrics and reporting. Please contact one of our specialists to find out more about how we can help you elevate your tax governance framework to support your strategic goals.
Carla Perry
Associate Director | Tax Reporting and Governance Specialist, PwC South Africa
Tel: +27 (0) 78 735 9393
Kerneesha Naidoo
Manager | Tax Reporting and Strategy Manager, PwC South Africa
Tel: +27 (0) 83 627 3956