Customer led transformation

Connect with the right customers in the right way for sustained outcomes

The competition for customers is on

People today have more choices than ever, but less time.
Technology today evolves faster than ever, but can leave people behind. With consumer expectations higher than ever, how can you successfully retain your current customers and attract new ones to drive outcomes? Companies with strong customer attraction often have a gravitational pull, drawing in a diverse range of customers who are fiercely loyal and advocate for the brand. This strong attraction arises when a company's core values firmly align with their customers’ beliefs and a company’s capabilities deliver a differentiating customer experience. At PwC, we see a future where outcome-driven approaches help our clients transform into the ultimate customer attractors.

Issues you may be facing

How do we build a customer strategy that delivers brand-defining customer outcomes.
How do we design user experiences and customer journeys that integrate across channels.
How do we go about building an enterprise-wide customer technology platform.
How can we transform customer and market data into actionable insight.
How do we reorient your operations around the customer.
How may we improve pricing and profitability.
How do we measure their ROI in customer experience excellence.

The secret to customer attraction

With consumer expectations higher than ever, how can you successfully retain your current customers and attract new ones?

How we can help you

Organisations need to grow by better predicting and adapting to the changing demands of their customers: we deliver that growth through strategy-led and technology-enabled transformation that has a core focus on influencing the behaviour change of both your customers and employees.

How we deliver your growth:

Transform marketing impact and return on investment
Accelerate your sales force impact across in person and virtual working
Drive up retention and lower cost to serve
Differentiate your customer experience
Maximise your commercial potential
Create faster and more impactful innovation

Transform marketing impact and return on investment

Leverage your customer insight and proprietary channel optimisation tools to understand your audience and shift your marketing spend to deliver a more impactful return on investment. Transform your marketing function capabilities to match quantitative understanding with creative engagement of your customers.

Accelerate your sales force impact across in person and virtual working

Drive up retention and lower cost to serve

Use market-leading technology accelerators to innovate and strengthen your customer service through increased resilience, improved engagement scores, and lower overall cost to serve.

Differentiate your customer experience

Rethink and redesign your customer and employee experience strategy to best exemplify your brand purpose. Deliver differentiated engagement outcomes, based on ethnographic insight and behavioural economics.

Maximise your commercial potential

Leverage B2B and B2C pricing tools to create the insight and action to deliver direct measurable revenue and margin growth, alongside our global strategy-led and technology-enabled promotions practice.

Create faster and more impactful innovation

Use customer insight and agile design-thinking processes to speed up the build of products and services (and even entire new businesses). Accelerate your existing innovation and New Product Development approach or Build-Operate-Transfer entire solutions to deliver step changes in revenue growth.

Our technology alliances

Joining forces to transform businesses

We've developed strong alliances with a number of technology companies including AWS, Google, Guidewire, Microsoft, Salesforce, SAP, Oracle and Workday. By combining our expertise with our Alliance partners' technology, we’re helping businesses solve their most critical business issues

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