Future cities

Major cities across Africa must grow for the continent to succeed, but rapid urbanisation brings with it an influx of human needs and challenges. At the same time, these cities are experiencing a wider set of global megatrends, including technological breakthroughs and social changes that transform the nature of work and the role of government; global economic shifts that require cities to redefine themselves to compete internationally; and problems such as climate change and resource scarcity that threaten lives and livelihoods.

We help cities to better understand how they can drive more equitable growth, social inclusion, community and economic prosperity. Our Cities practice is a multidisciplinary centre of excellence, and our approach to developing solutions for cities is grounded in our citizen-centric methodology and guided by our future cities model.


Aerial view of city with lights
Man reading about PwC's future cities services on his laptop

Issues you may be facing

Every city has its own problems, culture, capacity and politics and these determine what will work best but some of the more common issues you may facing include:

  • Understanding and engaging customers/ citizens and moving towards ‘outcome-based government’ and “citizen-centricity”.
  • Challenges of rapid urbanisation consequently reducing financial resources with a corresponding increase in demand for services that impacts on liquidity levels. access to finance.
  • Complex economic challenges with extreme pressure on GDP, jobs and fiscal revenues.
  • Creating sustainable essential services to complex communities and rising levels of informality.
  • Delivering accessible, sustainable and affordable public transport.
  • Creating well positioned affordable housing where citizens feel a sense of pride.
  • Understanding the pressure on finite resources (water, waste).
  • Trying to understand the safest way to introduce digital solutions and access.

How we can help you

We work with various stakeholders in the city value chain to assist with:

  • Developing digital strategies, citizen analytics and integrating land, transport and housing solutions.
  • Supporting African cities in fortifying their finances, becoming resilient and prepared to service their citizens, withstanding unexpected disruptions within their ecosystem, building tools to help them offer better value to their citizens and communities.
  • Co-designing solutions to enable cities to move towards the Sustainable Development Goals 2030 Agenda.
  • Providing urban intelligence through data-led delivery.


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Contact us

Chantal van der Watt

Chantal van der Watt

Associate Director | Sustainability and Climate Change, PwC South Africa

Tel: +27 (0) 11 797 5541